Power Reviews (now BazaarVoice) allows websites to add product reviews for each item. One of the best side benefits of adding reviews to your site is the user generated content, which is rich with long tail keywords (https://en.wikipedia.org/wiki/Long_tail) that users are searching with to find your products. The typical methodfor enabling search engine friendly reviews with Power Reviews is called their 'in-line SEO' solution. Unfortunately NetSuite companies haven't been able to implement the solution due to limitations within the NetSuite platform. Fourth Wave Consulting has developed a fully automated solution that works around these limitations, and provides the full SEO benefits.