In June, Apple introduced Intelligent Tracking Prevention (https://marketingland.com/wwdc-safari-will-block-third-party-trackers-following-users-around-web-216734), a major change to the way Safari handles third party cookies, which is the main way advertising companies gather data about users. The main goal is to limit the ability of large data mining companies to build extensive web history for all users using hidden tags that they don't even know about. ITP mostly targets pervasive retargeting practices rather than disrupting advertisers’ ability to track ad campaign performance. In my opinion, this is a good thing for users, although it also reinforces the near monopoly of online ad market share for Google and Facebook. Due to the change, there are specific consequences for NetSuite websites.