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Netsuite 2020.2 is just around the corner, and as per usual, it brings with it a plethora of improvements, upgrades & new features, and nuances. In this article post, we will go over some of the biggest features and updates to be both excited and wary of with the release of 2020.2. We got you covered on how to prepare to ensure your business is ready for this new release and minimize any downtime.

The time it takes to load a web page is called the page download speed, or load time. Your site's average load time is an important factor in Google's site ranking algorithm. Web users expect pages to load quickly, and pages with longer load times tend to have higher bounce rates, and those sites are seen as less important. For more information on the effect of site performance and organic rankings and conversion, see Cloudflares article on Website Performance and Conversation Rates (https://www.cloudflare.com/learning/performance/more/website-performance-conversion-rates/).

To measure site speed, Google released a SEO tool called Lighthouse back in 2018 that offers some insight on the performance of your website and its pages. This audit gives a mobile and desktop score across four areas: Performance, Accessibility, Best Practices, and SEO. For the sake of this article, we will be focusing on solely the "Performance" category of the testing and its associated fixes. So, let's dive in!

As a site owner, marketer, or developer you are well accustomed to seeing fake or bot form submissions, which can be quite an annoyance and potentially time intensive depending on the severity. Luckily there are proven, modern solutions to this sort of problem: form captchas. There are many types of captchas but in the basic sense; a captcha test is designed to determine if an online user is really a human and not a bot. The most popular captcha is reCAPTCHA by Google. reCAPTCHA is a free service from Google that helps protect websites from spam and abuse. A “CAPTCHA” is a Turing test to tell human and bots apart. It is easy for humans to solve, but hard for “bots” and other malicious software to figure out. You may recall older (v1) versions o the reCAPTCHA looking something like this:

Before we get into more detail, you should probably be asking yourself why you would even care about microdata as a business owner, the answer is - Rich Snippets & Google Shopping.

By adding hidden microdata tags to your pages, products and other entities of your site, you make them more attractive to the user in Google search. For example, a regular search snippet looks like this:

Responsive design in a nutshell is when your site automatically fits within the user’s device. Thus, if the user has a small screen (width-wise), the elements will rearrange to show you what really matters (CTA buttons, other actionable items). You’ll often see bigger buttons, more blank space between the various web elements in hopes to avoid accidental user actions, smaller font-sizes, etc.

There has been a tectonic shift in the way people are viewing your website. Have you noticed it? Several years ago, your site traffic was mostly from desktop computers. Today, a significant percentage of visitors are probably arriving via mobile devices. That should come as no big surprise, given the meteoric rise of smart phones and tablets. And let's face it, any traffic is good, regardless of how they got there - but only if they're converting to customers. The problem for most sites is that they're not, at least not nearly as well as desktop visitors.

Fortunately, there's a fix.

Much of this can be applied to any type of site, but my focus will be specific to E-Commerce web sites. I've never put these concepts down on paper before, so I will likely be making changes over time as I refine my ideas. I believe this list covers the essentials to E-Commerce success - if any of these areas are weak, it will affect the others and the ultimate success of your site.