There has been a tectonic shift in the way people are viewing your website. Have you noticed it? Several years ago, your site traffic was mostly from desktop computers. Today, a significant percentage of visitors are probably arriving via mobile devices. That should come as no big surprise, given the meteoric rise of smart phones and tablets. And let's face it, any traffic is good, regardless of how they got there - but only if they're converting to customers. The problem for most sites is that they're not, at least not nearly as well as desktop visitors.

Fortunately, there's a fix.